Why should you rank higher on the Google My Business 3-pack?

Natalie Dzepina • 13 décembre 2021

Your Google my Business listing is your new homepage.

In an effort to keep searchers on the Google search results page as long as possible, Google will show your Google My Business listing before any other results, including your website.


Before a potential customer can buy something from your business, they have to find it—and Google is the first place people search for products or services. As of October 2021, Google makes up 91% of search engine inquiries In Canada, according to Statcounter. Furthermore, over 80% of major purchases begin online.


If you’re not coming up in what’s called the Local 3-pack, you’re definitely missing opportunities for your business and you remain invisible to countless potential customers: 

To appear in this 3-pack listing used to be free, so long as you curated your Google My Business listing in a way that pleased Google. 


If you’re in a very competitive market and find it difficult to come out in the Local 3-pack, you can pay for ads to appear in the Local 3-pack: 


However, it isn’t guaranteed that your ad will show up in the Local 3-pack. Google considers a variety of factors when deciding which ads to show and which ones they believe are most relevant to the person searching.


We can definitely expect that more businesses will be turning to local ads for quick leads. This said, if you want to consistently rank in the local pack, a customized local marketing strategy is crucial to your success.


With a consistently updated online presence, you’ll have a much better chance at claiming your spot in the coveted local 3-pack highlighted listings on Google Maps, in no time.


To find out how to maximize your Google My Business listing to attract more phone calls, web site visits and customers to your location, schedule a discovery call with us today! 


____________________________________________________________________

Sources: 

https://gs.statcounter.com/search-engine-market-share 

https://www.fierceretail.com/operations/80-major-purchases-start-online-end-store 



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