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Facebook groups: how to maximize your chances of generating business
Pascal Racine • 20 avril 2021
There are so many marketing opportunities that weren't there before social media came along - especially with Facebook groups. Groups give you access to many people, and some of them are probably your target market.
Social media and groups give us unprecedented access to our target market, which in the past was impossible to do without being advertised in the newspaper, on TV or on online bulletin boards.
However, with these opportunities comes responsibility and many entrepreneurs don't have a clue of how to behave in groups on Facebook. As entrepreneurs or business people, we (most of us) have acquired some form of business etiquette: how to approach a potential client, how to write a professional email, how to present our offer, etc.
Although some of us still think of social media as a kind of autobahn where there are no speed limits, the reality is that behind the screens are humans and these humans have decision-making power. to buy your products and services, or not ... This business etiquette must therefore be transposed when taking part in a group on social media.
The correct attitude to do well on a Facebook business group
We've all been in groups where the news feed turns into a big advertising fricassee and an anarchic flyer. Or maybe you've already asked a simple question whose answer is a link to a product, without explanation?
For example, what would your reaction be if you were in a real estate group, asked a question about the key rate and a member responded with a link to their mortgage broker website? Are you going to want to do business with this person? Probably not! In English, we would call it being '' Rude ''.
So, in order to help you take advantage of the groups you are part of, here are 4 principles to apply to optimize your chances of having customers from the groups and 4 things to do not to look like a vulgar salesperson. sweepers '' or worse, to have you kicked out of the group.
4 rules to follow if you are a member of a business group on Facebook
'' Give before you receive! ''
Give value without expecting anything in return, then eventually share an offer. If you do the opposite, you will be considered a spammer.
When you go to the Facebook group where other entrepreneurs are located, answer at least three questions that have already been asked in posts (use the search bar to search for a term related to your market). It shows that you have an interest in members and their challenges. Then, if all goes well and if the rules of the group allow it, publish an offer related to the needs of certain members.
1. Respect the space
Avoid taking up all the space and commenting without adding real value to a discussion.
2. Respect the host of the group
Be a contributing member, follow the rules and make real connections, take an interest in members and what they do, their challenges and their needs. Remember that the group is someone else's space - the host of the group. Respect his company and what his group is. Be upfront with them and only post an offer if it follows the rules and doesn't compete with that of the group host.
3. View your credentials.
Be sure to indicate your title and what you do for a job and the name of your company on your personal Facebook profile in the “About” section. Make sure your website is available and up to date and people can verify your business on Google and know that's exactly what you are doing
Finally, here are 4 rules not to be broken on a Facebook group
1. Don't join a group just to try to sell
Facebook is not a flyer and besides, no one goes to Facebook to get the ad. Don't just contribute to the group when you have something to sell. A business Facebook group is not a bulletin board either. If you only post offers, you risk getting kicked out quickly. Also, don't just post your link and not respond to questions or comments. Be a responsible and pleasant member, you will have a better chance that people will be interested in you and your business.
2. No pollution
Don't post content that is irrelevant to the group's purpose. As the admin of a used percussion instrument sales group, I often have to delete sales posts for tires, furniture, or whatever. Usually I delete these posts and block the member.
3. No limb baiting
Do not start a post or post reply with a phrase like "Please comment below XXX to learn more about ...". It's a sneaky way to get attention for the purpose of selling something to a member and it shows right away.
4. No hypocrisy
Do not post by writing "I don't know if I have the right to post this or that, or I don't know if my comment is out of place or off topic." If you are unsure of the value of your post to the group, don't publish it. Business people like you and me don't have time to be the police. If you are not sure what to post, contact the page administrator.
About the Author
Pascal Racine is co-founder of Vibe Médias and helps companies optimize the web to generate business opportunities.
If you have questions about Facebook for your business, we can discuss them with you in a telephone meeting or via video conference.
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